NoFlyStore, an Italian e-commerce for custom-made mosquito nets founded in 2014, had the following objectives:

• Increase national market popularity and become the online industry leader
• Acquire market share in the European market while ensuring a profitable return

YET crafted a tailor-made strategy by activating online advertising campaigns across multiple channels.

The management and purchasing process of ad auctions was handled using Artificial Intelligence, a key and essential element to remain competitive and efficient.

Additionally, a data-driven approach was adopted, focusing on audience segmentation based on distinct characteristics, with an emphasis on spending habits and the target country.

NoFlyStore achieved a 23% increase in revenue compared to the previous year, maintaining consistent double-digit growth for the third consecutive year.

Traffic volume generated in Italy grew by 84%, leading to a 48% increase in sales compared to the previous year, thus consolidating its dominant position in the digital market.

Traffic also grew across international markets, resulting in an overall revenue increase of 10%.