In October 2024, Twinkly challenged us to increase brand awareness in a highly competitive market: the United States.

At the same time, we were tasked with implementing a strategic shift that would lead to an immediate revenue increase from the U.S. market.

• Time constraints
• Strategic change to drive both brand awareness and revenue.

We knew that Q4 was the most crucial period for Twinkly due to the nature of the product. With limited time, our first action was to identify quick wins to deliver immediate, tangible results.

At the same time, we launched campaigns to increase brand awareness on social channels, using highly engaging creatives and featuring a Hollywood celebrity as the main character.

Always aiming to capture qualified traffic, we utilized broad keywords on search engines, targeting specific audience segments.

To capitalize on this, we implemented pure conversion campaigns.

The numbers confirm that the approach we developed and implemented helped Twinkly boost its brand awareness in the United States.

Between October and November 2024, the search volume for the term 'Twinkly' grew by 2,541% compared to the previous year. On the online store, session volume increased by 134%, with engagement rate rising by 21%.

Revenue volume increased by 203% compared to last year.